A Must-Visit Guide to Nanjing Road: Experience the Heart of Shanghai's Fashion and Culture

As someone who's always been fascinated by Shanghai, I finally decided to experience the charm of the city during last month’s short break. From the classic vibes of old Shanghai to the energy of the modern city, I found that Nanjing Road is truly a place that makes you want to come back again and again. As someone once said, “Fashion nationwide looks to Shanghai, and in Shanghai, you have to check out Nanjing Road.” This “first commercial street in China” really lives up to its name!

Nanjing Road is really something special; it feels like a microcosm of Shanghai itself—combining trendy commercial vibes with rich cultural history. If it’s your first time in Shanghai like me, you definitely need to put Nanjing Road on your itinerary, and it won’t disappoint.

Introduction to Nanjing Road: A Place for Dreams

If Fifth Avenue in New York is the dream destination for fashionistas worldwide, then Nanjing Road is a must-visit spot for tourists both local and abroad. The pedestrian street stretches 1,528 meters, and while it’s not very long, both sides are lined with all sorts of shops, famous local specialty stores, and trendy photo ops that ensure there’s a new surprise at every turn. The west end starts at Xizang Middle Road and runs to Zhongshan East Road at the Bund, boasting a rich variety of sights and never getting boring from morning till night.

What impresses most about the pedestrian street is its diversity. It’s not just a shopping paradise, but also a showcase of Shanghai culture. Whether you’re looking to buy luxury items, trendy pieces, or check out vintage buildings from the Republic of China era, everything is neatly arranged here.

Fashion and Cultural Landmarks: Strolling is a Delight

What I loved most about Nanjing Road wasn’t the modern skyscrapers, but the areas that ooze old Shanghai charm. Especially near the Huangpu River along East Nanjing Road, the retro atmosphere is really strong. As you wander along, you'll spot old stores that have been around since the Republic of China, like “Pioneer Bookstore” and “Cai Tongde Hall”—these signs not only carry history but also look great in photos. If you’re someone who enjoys old architecture or street photography, you’ll really hit the jackpot in this area.

If you keep walking to the end of the pedestrian street, you’ll reach the Bund. This is the ultimate spot for classic Shanghai selfies, with the iconic architecture of the International Settlement and the Oriental Pearl Tower nearby, plus a large viewing area that lets you take in the views of the Huangpu River and the skyline of Lujiazui across the river, making for great shots during the day or night.

The Multi-functional Nature of Nanjing Road: Eat, Shop, Play All in One

Nanjing Road can really fulfill all your urban travel fantasies. It covers five major functions: shopping, sightseeing, business, displays, and culture.

What to Eat?

Besides the various branded restaurants in the area, you’ll also get a chance to taste the flavors of old Shanghai, like the famous “Lao Feng Xiang pastries” and “Xiao Shao Xing white cut chicken.” Don’t forget to grab some pastries from Zheng Guang He to take home as souvenirs; they make excellent gifts.

What to Buy?

There are tons of shopping centers on Nanjing Road, like Hong Kong Plaza and Shanghai New World Daimaru, offering everything from luxury brands to fast fashion. If you’re into trendy toys, you can also hit the Pop Mart global flagship store. I almost spent the entire afternoon there, so excited to see all the collaboration pieces that I wanted to buy everything!

Family-Friendly Spots for Kids

If you're bringing kids to Nanjing Road, don’t miss the M&M’s flagship store! The flashy M&M advertisements are sure to catch the kids’ attention, and inside, there are giant chocolate sculptures and interactive areas for photos and games, making it perfect for family fun.

Also, the Pop Mart flagship store is another great spot for families. Kids will love the fun and creatively designed toys, while adults can find some new collectibles for themselves.

Recommended Souvenirs: Bringing Home a Taste of Shanghai

Nanjing Road has many time-honored shops, and if you’re looking for souvenirs to take home, here’s a handy list:

A special mention goes to local snacks like Zheng Guang He’s Eight Treasure Rice and pear syrup candy, which are very popular with locals and make great gifts to share with friends.

My Travel Tips

• Recommendation for Visiting the Pedestrian Street: Nanjing Road can get super crowded, especially on weekends or holidays, with peak times around three or four in the afternoon. It’s best to head out early in the morning to avoid the crowds.
• Photo Tips: The lighting at the Bund is best just before sunset, especially with the golden sunlight streaming onto the iconic buildings, making for stunning photos.
• Transportation Suggestions: There are many metro stations along Nanjing Road, so it’s better to avoid driving, as parking can be quite tricky.

Even though Nanjing Road is just a 1,528-meter long street, it has something for everyone, be it history buffs, urban explorers, or shopaholics. If you’re in Shanghai, make sure to visit Nanjing Road!